haitianwum 2009-6-3 17:04
cartier glasses Shenzhen glasses enterprise holds a group in the arms to warm o
International order reduces Shenzhen glasses enterprise to hold a group in the arms to warm oneself considerably with spending " cold winter " industry setting  ,[url=http://www.cartier-eyewear.com/catalog_6.html]chanel eyeglasses[/url];Current, chinese glasses produces an enterprise to exceed 4000,[url=http://www.cartier-eyewear.com/catalog_21.html]Gucci Sunglasses[/url], the optometry that has certain dimensions matchs lens inn to exceed 20 thousand. In last few years, chinese glasses industry year all amplitude amounts to 17 ％ . Adopt global industry move, chinese glasses industry already was formed include equipment of lens, lens wearing, spare parts, optometry, telescope, production facility inside the industrial system with one whole a complete set of, already became the research and development with international glasses the biggest line of business and manufacturing base. Shenzhen is Chinese glasses course of study collect the ground, glasses course of study is the pride of Shenzhen export trade more. In Long Gang,[url=http://www.cartier-eyewear.com/catalog_3.html]replica gucci glasses[/url], collected about 500 glasses to produce a business, 1/8 of the sum total of glasses production company that holds the whole nation, 95 ％ exports the glasses product that these company treatment give Euramerican developed country, when the international market is good, order is ceaseless. However, from this year the beginning of the year begins, suffer the United States second lend crisis influence, global economy environment produces great change, demand of lens of international market cross-eye decreases considerably, the glasses enterprise of Shenzhen is experiencing an unprecedented " cold winter " . International order decreases considerably Advanced before long 2008 China (Shenzhen) on exposition of international glasses product, a lot of enterprises were experienced " cold winter " might. Industrial president Gao Chuanshou introduces inscription maple, the biggest impact that he feels currently is order decrease, with compared last year, international order reduces 50 ％ above. Other company mirrors order generally also to decrease. Not only such, the profit of glasses enterprise also is in considerably shrink. A controller tells union of Shenzhen town trade the reporter, begin first half of the year from this year, suffer a dollar to devalue, raw material rises in price the influence that waits for an element, the profit of Shenzhen glasses enterprise decreases considerably, industry whole is average profit margin only remnant 5 ％ , the glasses company profit margin of the very much work that make generation is lower. "We do OEM for foreign brand, price of export of a pair of glasses is 3 to 5 dollar, but when this pair of glasses that affixes a brand is placed in glasses inn to sell, the price can be achieved however 70 to 300 dollar. " controller of company of a glasses says so. To the price difference of high specified number of such great disparity, this controller explanation says, after glasses leaves factory, the layer upon layer profit that waits for link through brand business, agency, shopkeeper is delivered, ability can form the high price when terminal consumer is bought, and actually, lack the glasses manufacturer of own brand, can earn scanty profit from which only. Because majority of Shenzhen glasses enterprise is the treatment that stick a card, this means price control to be in hand of foreign brand business, shenzhen glasses company cannot increase profit through raising price. "Below meager gain, force of company of a lot of glasses cannot be raised, although a few big glasses companies also are facing quandary: Received order, the likelihood does not earn money at all. And do not accept the order, can close down only. " a controller introduces union of Shenzhen town trade, so far, the our city has had 50 glasses enterprise to close down. Transition of glasses enterprise longing Before the crisis, how should be glasses industry faced correctly? Advanced before long 2008 China (Shenzhen) on exposition of international glasses product,[url=http://www.cartier-eyewear.com/catalog_12.html]Replica Versace Sunglasses[/url], the reporter notices, the controller of enterprise of a lot of glasses is to be being taken think the method, state of mind that faces industry cold winter jointly attended this to exhibit emulatively, actively meeting. Shenzhen intelligent the aspirations that a lot of entrepreneur speak if Li Zhao of general manager of bright glasses mill teachs: "It is the crisis urges the development fixed position that makes we ponder over Shenzhen glasses industry afresh, what we are not willing to see Shenzhen glasses line of business is brilliant become the past, we have confidence to resist the cold winter of this glasses course of study. Everybody should be in of the crisis drive below, quicken company transition, take the way that the brand changes. " In fact, the glasses brand that can own oneself is the desire with collective entrepreneur all the time, but the road of the brand is to bestrew hardships however. Li Zhao teachs even if a persistent ground takes the entrepreneur of the road of own brand, he goes up in this road of the brand, fall ceaselessly climb ceaselessly again. He tells a reporter, a few years ago, he advocates Shenzhen glasses enterprise should breed his brand. For this he spent air force, big fund to make his " Li Bai " brand, although the effect is like person meaning very much, but the road that strode own brand really however. Look in him, arrive from the technology design, the glasses enterprise of Shenzhen has reached international level, the glasses of the international brand such as CK of well-known like abroad trademark, CD is made in domestic production, what we lack all the time is own brand. "Own oneself brand only, ability no longer business of brand of abroad of be enslaved to be enslaved to, just also can answer leisurely before current finance seismic sea wave. " Li Zhao teaching expresses. Inscription maple is industrial president Gao Chuanshou also thinks, current banking crisis brought huge impact to Shenzhen glasses enterprise, this makes glasses enterprise is in a dilemma. But from another angle look upon this thing, meeting discovery, this just is glasses enterprise " recall a painful experience, rectify and reform actively " opportunity. The particular way with inscription industrial maple is: Will want to do at ordinary times and center in this paragraph of time to handle without a few businesses that there's still time does, for instance in-house orgnaization is adjusted, employee grooms etc, inscription maple is industrial can regard this period of time as " practice hard exercise to benefit the internal organs " opportunity, during, meet what put main energy in design, research and development and employee groom on, with static wait for the market to turn warm when, have one time again serve as greatly. Just cross difficulty in all hard each ,[url=http://www.cartier-eyewear.com/catalog_21.html]chanel sunglasses[/url]; Circumstances had caused the hardship that enterprise of current Shenzhen glasses faces to take seriously. Chief of union of Shenzhen town trade expresses, current situation of industry of glasses of current Shenzhen, of own brand build cannot gather and, and dominant position of play industry group, a person of same business people hand in hand homocentric, hold a group in the arms to warm oneself, it is the real plan of the difficult when glasses course of study is spent in all. She introduces, current the realest move is public information platform should be built between the enterprise, announce quoted price, if an enterprise and foreign enterprise decide the price, announce its price on public information platform, after other company is informed this information, cannot again demand a low price, create malign competition, communicate harmonious mechanism between each other through this kind of enterprise, answer current crisis jointly. In addition, can breed glasses brand through attending a brand to exhibit, increase order. A brand that the 2008 Shenzhen glasses that just ends is exhibited even if develops union of trade of town of ** of people of Long Gang district of city of clerical bureau, Shenzhen, Shenzhen to be sponsorred jointly by foreign trade of Department of Commerce is exhibited meeting, its meaning in trade so through building platform, attract more international to purchase business, the glasses company that helps Shenzhen increases order. In the meantime, also can have the aid of should be exhibited of the meeting famous degree, popularize brand of Shenzhen glasses company. At the moment, glasses enterprise needs **al support likewise. Regard glasses as the enterprise most dragon hillock area of concentration, what ** of dragon hillock district knows very well this industry grows is not easy. "The moment of truth helps up, can create a bigger miracle again probably. " Li Zhao teaching thinks. As we have learned, ** of dragon hillock district overshoots in help glasses enterprise difficulty respect moves uncommon, be exhibited with glasses and area of glasses industry garden the strategic principle of work along both lines, trying the mode with industrial group, promote Shenzhen glasses brand to the world. Can establish the collective figure with strong company of dragon hillock glasses to bring glasses enterprise into play to be exhibited through attending, ** of dragon hillock district, horizontal hillock is street do successive already 3 exhibit an unit to offer finance subsidy to joining. In addition, ** of dragon hillock district still is in the respect such as area of garden of industry of finance allowance, build gives glasses enterprise support, ** of dragon hillock district is planning to build division of garden of industry of dragon hillock glasses, introduce have the own brand, glasses company that has certain dimensions to enter garden, assemble glasses industry, form scope effect, carry out the cooperation of division of labor inside the industry, make single company forms characteristic on the different link of industrial catenary, form the management strategy of effect of industrial group scope, form " build division of a garden, promote an industry, flourishing a market " economic structure. The personage inside course of study says, glasses enterprise overshoots difficulty needs **al support and help admittedly, but the key still should rely on him, rely on oneself to model a brand. Additional, cannot depend on export order overly, want to try the mode with international market and home market work along both lines, build the market sale channel of global unobstructed and network, such, when some channel suffocate suffocate, can try to make up for through another channel, make a risk unapt be centered overly. The reporter comments on institutional walking on two legs Sincere the appeal that like glasses bound a personage issues is same: "Learn a walking on two legs only, ability goes firmlier. " the steady progress of glasses industry needs sale in domestic market and export likewise this " two legs " , need the advance side by side- do two or more things at once of these two markets. However, spend high Shenzhen glasses employment to foreign trade depend on sb or sth for existence for, because much ground passed to emphasize export market before this, because this is in advent of international banking crisis, Europe,dweller of beautiful developed country consumes atrophic circumstance to fall, be pounded with respect to unavoidable. Face the crisis, the glasses industry of Shenzhen is recalling a painful experience, think how to overshoot on one hand difficulty, pondering over the road of prospective development on the other hand. Before the crisis, shenzhen glasses course of study will face the situation of reshuffle. Survival of the fittest, this is the rule of the market and brutal sex. Survive coming down is necessarily a few large, the company that has brand force; Those who fall into disuse is those give priority to with acting labour purely, design the ability, small company that relies on to receive order to get along without research and development. Believe, had experienced the enterprise of suitable condition and adversity, will become more clever and have creativity. Origin: Shenzhen special zone signs up for an author: Xu is strong
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